Tuesday, 18 December 2007
Optimal Life Fitness News- Merry Christmas
Optimal Life Fitness News
The Optimal Life Fitness Group has had a busy 2007 and we would like to thank all of you for being a part of it. We would also like to wish you all a very Merry Christmas and all the best for the New Year
Outdoor Extreme has gone from strength to strength with more parks and more sessions at more times. As well as our London parks (Highbury Fields, Wandsworth Common, Battersea Park and now Clapham Common) Outdoor Extreme is now being run in Glasgow, St Albans and Boreham Wood. Outdoor Extreme recommences on the 7th January, for more information and to book follow this link: http://www.outdoor-extreme.com/
Our Extreme Kettlebell Instructor course has seen over 250 people become qualified EKI instructors in both the UK and Europe with people travelling from Israel, Malta, Portugal, Sweden and Holland to name a few of the countries. We will continue to tour the course throughout the UK and the continent in 2008. In November we launched our Advanced Kettlebell Instructor course which went down very well. Our next EKI course is on the 2nd and 3rd of February at the Peacock's Gym in Canning Town, London to book a place: http://www.olfstore.com/index.php?act=viewProd&productId=96
Our European expansion continues as soon as the first week of January where we will be educating trainers at Fitness First clubs in both Germany and France. This relationship along with education also sees us installing our bells and racks to clubs throughout the continent. In the UK we have trained trainers at DC Leisure's, Esporta's and others as well as smaller
boutique clubs like KX Gym and The One Aldwych so on the education front we have also been quite busy.
The sale of our brand of kettlebells; the Extreme Kettlebells has been brilliant. In fact in some cases we haven't been able to keep up with demand, to those of you who had to wait for bells we are really sorry, we hope you put them to good use when they did arrive and made up for lost time! If you would like to purchase bells go to here: http://www.olfstore.com/index.php?act=viewCat&catId=1
Please note that the Optimal Life Fitness office will closing on Friday the 21st of December and will be reopening on Wednesday the 2nd of January 2008. We will not be offering next day delivery for our products during this period.
To all of you we would like to thankyou for your support and custom in 2007 and we hope that our relationship with you can continue throughout 2008 and beyond.
The Optimal Life Fitness Group has had a busy 2007 and we would like to thank all of you for being a part of it. We would also like to wish you all a very Merry Christmas and all the best for the New Year
Outdoor Extreme has gone from strength to strength with more parks and more sessions at more times. As well as our London parks (Highbury Fields, Wandsworth Common, Battersea Park and now Clapham Common) Outdoor Extreme is now being run in Glasgow, St Albans and Boreham Wood. Outdoor Extreme recommences on the 7th January, for more information and to book follow this link: http://www.outdoor-extreme.com/
Our Extreme Kettlebell Instructor course has seen over 250 people become qualified EKI instructors in both the UK and Europe with people travelling from Israel, Malta, Portugal, Sweden and Holland to name a few of the countries. We will continue to tour the course throughout the UK and the continent in 2008. In November we launched our Advanced Kettlebell Instructor course which went down very well. Our next EKI course is on the 2nd and 3rd of February at the Peacock's Gym in Canning Town, London to book a place: http://www.olfstore.com/index.php?act=viewProd&productId=96
Our European expansion continues as soon as the first week of January where we will be educating trainers at Fitness First clubs in both Germany and France. This relationship along with education also sees us installing our bells and racks to clubs throughout the continent. In the UK we have trained trainers at DC Leisure's, Esporta's and others as well as smaller
boutique clubs like KX Gym and The One Aldwych so on the education front we have also been quite busy.
The sale of our brand of kettlebells; the Extreme Kettlebells has been brilliant. In fact in some cases we haven't been able to keep up with demand, to those of you who had to wait for bells we are really sorry, we hope you put them to good use when they did arrive and made up for lost time! If you would like to purchase bells go to here: http://www.olfstore.com/index.php?act=viewCat&catId=1
Please note that the Optimal Life Fitness office will closing on Friday the 21st of December and will be reopening on Wednesday the 2nd of January 2008. We will not be offering next day delivery for our products during this period.
To all of you we would like to thankyou for your support and custom in 2007 and we hope that our relationship with you can continue throughout 2008 and beyond.
posted by Tommy Matthews @ 13:34
0 comments
Monday, 17 December 2007
The Extreme Kettlebell Membership
You are now one of a special team of Personal Trainers; you have some great new skills that stand you in a great position to succeed in a very competitive market.
You are an Extreme Kettlebell Instructor and with this you are ahead of many other personal trainers in the country. You have taken a step forwards to put you at the fore front of the industry. You have now have skills that will get your clients results, fast. Employ them and you will grow and expand your business.
The Optimal Life Fitness Team has designed a great new package which gives you the chance to make the most of your new Extreme Kettlebell Instructor status. It's very simple and will allow you to utilize the best known brand of kettlebells and kettlebell training in Europe.
What do you get?
- To use our Extreme Kettlebell Logos on all of your promotional and advertising material.
- Primary Contact Trainer - you will be contacted whenever a potential client enquires about training in your area.
- You will be listed as an Extreme Kettlebell Instructor on our new 'find a kettlebell instructor' section of the website. In this section you can have a photo of yourself, a link to your website and all of your contact details.
How do you sign up?
It's very simple, all you need to do is agree to the terms of the License Agreement which protects the copyright of the logos and we'll do the rest.
- We'll put your details up on the 'Find a Kettlebell Instructor' Section.
- We'll notify you when a client enquires about training.
- We'll send you the logos so you can utilize them in your promotional material.
Only Extreme Kettlebell Members will get this offer
You will get all of this for just £40.00 a year. That's the price of one personal training session for most of us.
The Optimal Life Fitness Team will continually add to this package and as a member of Extreme Kettlebells you will carry on benefiting from new opportunities and extra special offers on new products, new educational courses and affiliations with other fitness companies.
To sign up for the Extreme Kettlebell Membership please contact Georgina Weller on 02077 31 31 33 or email: georgina@optimallifefitness.com
Become Part of the Family.
The license is an annual agreement and must be renewed at the end of the year.
You are an Extreme Kettlebell Instructor and with this you are ahead of many other personal trainers in the country. You have taken a step forwards to put you at the fore front of the industry. You have now have skills that will get your clients results, fast. Employ them and you will grow and expand your business.
The Optimal Life Fitness Team has designed a great new package which gives you the chance to make the most of your new Extreme Kettlebell Instructor status. It's very simple and will allow you to utilize the best known brand of kettlebells and kettlebell training in Europe.
What do you get?
- To use our Extreme Kettlebell Logos on all of your promotional and advertising material.
- Primary Contact Trainer - you will be contacted whenever a potential client enquires about training in your area.
- You will be listed as an Extreme Kettlebell Instructor on our new 'find a kettlebell instructor' section of the website. In this section you can have a photo of yourself, a link to your website and all of your contact details.
How do you sign up?
It's very simple, all you need to do is agree to the terms of the License Agreement which protects the copyright of the logos and we'll do the rest.
- We'll put your details up on the 'Find a Kettlebell Instructor' Section.
- We'll notify you when a client enquires about training.
- We'll send you the logos so you can utilize them in your promotional material.
Only Extreme Kettlebell Members will get this offer
You will get all of this for just £40.00 a year. That's the price of one personal training session for most of us.
The Optimal Life Fitness Team will continually add to this package and as a member of Extreme Kettlebells you will carry on benefiting from new opportunities and extra special offers on new products, new educational courses and affiliations with other fitness companies.
To sign up for the Extreme Kettlebell Membership please contact Georgina Weller on 02077 31 31 33 or email: georgina@optimallifefitness.com
Become Part of the Family.
The license is an annual agreement and must be renewed at the end of the year.
posted by Tommy Matthews @ 13:05
0 comments
Tuesday, 11 December 2007
Children 'not exercising enough'
Children ‘not exercising enough’
I remember as a kid (in primary school) we use to go swimming with school once a week. At this time (just over twenty years ago) there only use to be one or two overweight (we used the word fat) kids out of a class of about thirty. To be honest they weren’t even that ‘fat’, soft would be a better term.
How times have changed - Just the other week I was doing a few laps at the local swimming pool and in all honesty out of about fourty- eight to ten year olds I could not see a rib or an abdominal muscle anywhere, in fact I don’t think under all the blubber there was any muscle anywhere.
What’s going on?
A lot of things are going on. Or not going on depending on how you look at things. Two of the main reasons for the increase in ‘fatness’ in the last twenty years are:
1. The modern diet is too full of sugar
2. We are just not active enough
Sugar is a huge problem. Never in the history of man have we ever had such an over abundance of sugar. It’s no coincidence that the rise in metabolic disease (diabetes, CHD, obesity) and the link to sugar is becoming more and more apparent.
Why do we like sugar and have an affinity for sweet things? – The answer is Evolution. Sugar provides us with energy and without it we would not survive. We can’t survive without fat (or protein for that matter) either but naturally we use to get this in the correct amounts, animal fat, vegetable fat, nuts and seeds. As a survival mechanism (in times when food is scarce) excess sugar can be converted and stored as fat so we can survive.
Our bodies haven’t changed since we stopped swinging from trees- since we evolved, so we still convert and store excess sugar as fat. Fast forward to now we have a whole lot of excess sugar in our diets and therefore a whole lot more is getting stored as fat.
Science and nutritional bodies didn't initially help, either they didn't know or they knew and didn't tell us but high carbohydrate (is sugar or converts to sugar) low fat diets were quite in vogue in the 80’s and 90’s. Think of the old food pyramid- breads and cereals, fruits (all sugars) and vegetables were on the bottom two tiers. Fats were on the top. The theory and reasoning outside of the conspiracy theories (concerning the billion dollar wheat and sugar industries) was the thought process that fat makes us fat. This is true to an extent but what was missed out on was that excess sugar also makes us fat.
And we certainly have an excess, especially considering our inactive lives. It’s well documented that we don’t partake in enough physical activity. Nobody walks anywhere anymore, especially not kids, there is less PE, sports and activities in our schools. The streets and roads are too busy and unsafe to play in- we just don’t move anymore. According to the British Heart Foundation ‘Children living in inner-city areas are not getting enough exercise … '. Other interesting statistics from the British Heart Foundation’s study: ‘found more than half of schoolchildren asked watched tv or played computer games for more than four hours every day... less than half said they exercised at break or walked to school … the level of inactivity was worse among girls … ’ (taken from a story from BBC NEWS/Health 23/11/2007).
Combine our current inactive lifestyles (not much energy expended) with our high sugar diets (more energy in) and we have an energy surplus. If this energy isn’t being used we store it as a fat. Hence there were so many soft (fat) kids at my swimming pool.
None of this is news. But we still don’t seem to be doing much about it.
Can anything be done? The answer is that a lot can be done.
Firstly we need to consume a lot less sugar in our diets. Secondly we need to exercise or at least be more active. A lot easier said than done- not really.
Concerning less sugar in our diets we need to start reading labels to check how much sugar there is (be careful of low fat foods these are normally extremely high in sugar). The majority of our sugar should come from fruit and vegetables anything else will be processed.
Concerning more exercise or activity we need to find a sport, go the gym, but generally we just have to do more, move more, walk more, walk to the shops, take the stairs increase activity more of the time. Don’t watch as much telly, or eat that doughnut, can the video games; get outside and move!
We all need to take responsibility for ourselves and for our children, parents need to not let their kids eat so much (particularly), fair enough they can’t control what their children put into their mouths but they can control what’s in the cupboards and fridges!
BJ Rule
I remember as a kid (in primary school) we use to go swimming with school once a week. At this time (just over twenty years ago) there only use to be one or two overweight (we used the word fat) kids out of a class of about thirty. To be honest they weren’t even that ‘fat’, soft would be a better term.
How times have changed - Just the other week I was doing a few laps at the local swimming pool and in all honesty out of about fourty- eight to ten year olds I could not see a rib or an abdominal muscle anywhere, in fact I don’t think under all the blubber there was any muscle anywhere.
What’s going on?
A lot of things are going on. Or not going on depending on how you look at things. Two of the main reasons for the increase in ‘fatness’ in the last twenty years are:
1. The modern diet is too full of sugar
2. We are just not active enough
Sugar is a huge problem. Never in the history of man have we ever had such an over abundance of sugar. It’s no coincidence that the rise in metabolic disease (diabetes, CHD, obesity) and the link to sugar is becoming more and more apparent.
Why do we like sugar and have an affinity for sweet things? – The answer is Evolution. Sugar provides us with energy and without it we would not survive. We can’t survive without fat (or protein for that matter) either but naturally we use to get this in the correct amounts, animal fat, vegetable fat, nuts and seeds. As a survival mechanism (in times when food is scarce) excess sugar can be converted and stored as fat so we can survive.
Our bodies haven’t changed since we stopped swinging from trees- since we evolved, so we still convert and store excess sugar as fat. Fast forward to now we have a whole lot of excess sugar in our diets and therefore a whole lot more is getting stored as fat.
Science and nutritional bodies didn't initially help, either they didn't know or they knew and didn't tell us but high carbohydrate (is sugar or converts to sugar) low fat diets were quite in vogue in the 80’s and 90’s. Think of the old food pyramid- breads and cereals, fruits (all sugars) and vegetables were on the bottom two tiers. Fats were on the top. The theory and reasoning outside of the conspiracy theories (concerning the billion dollar wheat and sugar industries) was the thought process that fat makes us fat. This is true to an extent but what was missed out on was that excess sugar also makes us fat.
And we certainly have an excess, especially considering our inactive lives. It’s well documented that we don’t partake in enough physical activity. Nobody walks anywhere anymore, especially not kids, there is less PE, sports and activities in our schools. The streets and roads are too busy and unsafe to play in- we just don’t move anymore. According to the British Heart Foundation ‘Children living in inner-city areas are not getting enough exercise … '. Other interesting statistics from the British Heart Foundation’s study: ‘found more than half of schoolchildren asked watched tv or played computer games for more than four hours every day... less than half said they exercised at break or walked to school … the level of inactivity was worse among girls … ’ (taken from a story from BBC NEWS/Health 23/11/2007).
Combine our current inactive lifestyles (not much energy expended) with our high sugar diets (more energy in) and we have an energy surplus. If this energy isn’t being used we store it as a fat. Hence there were so many soft (fat) kids at my swimming pool.
None of this is news. But we still don’t seem to be doing much about it.
Can anything be done? The answer is that a lot can be done.
Firstly we need to consume a lot less sugar in our diets. Secondly we need to exercise or at least be more active. A lot easier said than done- not really.
Concerning less sugar in our diets we need to start reading labels to check how much sugar there is (be careful of low fat foods these are normally extremely high in sugar). The majority of our sugar should come from fruit and vegetables anything else will be processed.
Concerning more exercise or activity we need to find a sport, go the gym, but generally we just have to do more, move more, walk more, walk to the shops, take the stairs increase activity more of the time. Don’t watch as much telly, or eat that doughnut, can the video games; get outside and move!
We all need to take responsibility for ourselves and for our children, parents need to not let their kids eat so much (particularly), fair enough they can’t control what their children put into their mouths but they can control what’s in the cupboards and fridges!
BJ Rule
posted by Tommy Matthews @ 14:57
0 comments
