Optimal Life Fitness, for health, fitness and a new lifestyle outdoors.

Last week, I made the long trip to Frankfurt (along with a little stop off at the Munich Beer Fest!) to meet the Fitness Company and introduce their Senior Management Team to Extreme Kettlebells. We ran a quick 2 hour workshop for the team, the aim of which was to generate interest in kettlebell training. The group worked hard and got a lot out of the session, there was even some smiling faces at the end!

A strategy has now been put in place to implement Extreme Kettlebells across Fitness First Europe. The goal is to give Fitness First Personal Trainers a unique selling point and put them ahead of any trainer in Europe. The Extreme Kettlebell Team will be visiting the gyms across Europe to introduce the members to kettlebells and get them enthused about the benefits of this immensely versatile piece of training equipment. We believe this will help drive business to the personal trainers and help boost whats is already a very successful Personal Training Team.